(D2) How does my Advertisement link to the Client Brief

Throughout the creation of our audio-visual promotion, we tried our best to stick to our original ideas, as well as the pre-production materials that we created specifically to use in production. We translated these initial ideas from our storyboard and mind-map straight to the filming of the production. Some of these shots turned out exactly how we panned them to and some did not. A well as this, along the way we created some new shots which we thought were suitable to use in our final video.

Storyboard Comparisons - 

                                       

This was one of the first shots that we initially had in mind. I drew the storyboard to be more of a level shot of the tonal knobs, however this changed within the actual production. We decided that the angled shot looked more realistic, and had a more canted and stylish feel to it. I drew this shot as the 4th slot in the storyboard. Our promotion was shot in a very similar order to this, as one of the first shots is of me changing the tonal knobs as the guitar is turned on.

This shot ended up turning out very similar to how we imagined it, which is good as it means we follow a distinctive plan and make more progress. This also meant that we finished the recording for our promotion in less than an hour, as we had all of the shots planned out in advance ready to go.

This shot was almost perfectly to the drafted original from my storyboard. The camera movement also matched as it was a zoom in, which is exactly what I initially imagined from the storyboard. The guitar was perfectly in the middle of the shot also which means that the lighting was evenly balanced. Overall in terms of movement and placement, this shot turned out very well and we would be inclined to use it in the final edited promotion.

However, the shot was taken in a place where there is very obviously wires to the left of the guitar. I think this ruins that shot as it means that first of all it looks messy, and it also completely redirects the viewer's eyes away from the guitar. If we were to use this shot we should have moved it in-between both of the amplifiers, so there is no background clutter. However, this would have affected the lighting balance, as it would have been off centre. We did not end up using this shot in our final video, so we do not have to worry about improving this.

This was by far one of the best and most impressive shots from both the storyboard and the promotion. This shot translated perfectly across from the storyboard to the video, and also had the change in focal length that we initially idealised. The change from the storyboard to the video had a few differences such as the height of the shot, and the angle. These are changes that we made to ensure that the clip looked the best we could make it look.

Another difference between the storyboard and the final shot we produced is the zoom. We were originally planning on changing the focal length and zooming in on the fret board. However, after testing this we found that itn did not

This was the first box of our storyboard. As listed, this is the establishing shot of the promotion and should say nothing more than the brand name. This was not possible to do with a physical recording, so we had to add this clip in post production with a png version of the logo. This turned out exactly how we imagined it to be, and we even blurred one of the videos in the background in which the video fades into, which gives it a much more professional feel.

This shot was very easy to recreate as it required some very simple editing effects.

This is one of the shots that we got in production that was not planned on the storyboard. This shot is one that we thought to do when we got to recording, as it would make sense and provide chronological order in the advertisement. This also gives us some clips to use at the start, before we show the entire product which will build anticipation for the product. This would have a better effect on the customers as a promotion.

Although this shot does not link back to any of our storyboard, it worked very well in the final presentation of the advertisement. This was one of the key shots that also solidifies the musical advertisement style, and immediately links it with guitars. The only problem i see with this shot is the Marshall logo, which would not be used in a Fender promotion as it should all be revolved around the Fender brand and the Fender brand only.

Camera Angles

We used a select few camera angles in our promotion, as we wanted to keep it as simple as we could keep it. most of these shots include the guitar, at either a level angle or oppositional placement to the guitar, looking directly at it. These were the most effective shots, as they meant that lighting was completely even and controlled giving us the best image we could get. This also meant that we had a specific style throughout the advertisement, and there was none of our shots that particularly stuck out from the rest.

We also kept all of the camera angles very normal, we did not try to attempt any weird or different camera angles as this does not embody the Fender aesthetic. This also would not have followed our storyboard or mood board ideas, which will have made the recording harder to plan and edit.

Costumes - 

Costumes for this advertisements remained relatively simple. This is because the main focus point of the advertisement has nothing to do with the actor who is playing in the advert. The costume brief of this advertisement would have just been any acceptable, and normal clothes. The clothes do not matter in this advertisement as they will not be focused on, and are not the point of the advertisement.

However one issue that came up with the clothing in our promotion is the fact that during the recording I was wearing clothing with a distinct brand logo. The logo on the jumper was very visible in some shots of our video. This would not be a big issue, however, a brand such as Fender who have briefed a promotion for their product would only want their brand image and name on display. This means that any external logos with no link to Fender would not be acceptable.

This photo has been included to show how the logo was visible. Seen as though this clip was very short we kept it in as not many people noticed the problem. However, if this was an actual brief from Fender for their advertisement, this would definitely be removed from the final video as it contains another brand's logo. This would be something we would change if it did not require a second time filming the advertisement.

Mise en Scene - 

The Scene elements in this advertisements also follow our very simple story board ideas. There was nothing in the background of each shot other than blank walls and some furniture. This is because we wanted sole focus on the product and we also wanted a dark background to consolidate the Fender theme.

The only identifiable prop from our Mise en Scene is the amplifiers. These help show the advertisement off as not only a guitar advertisement, but encourage playing at home with your own equipment and Fender guitars.