Unit 15: Audio visual Promotion

Brief: Our brief for this post is to create an audio-visual campaign on a chosen product that we have chosen ourselves. We are going to make a short advertisement video about our product, which is Fender. I am making this audio visual campaign with Calla and Abi, and we are working on the style and theme together to make it as realistic as possible to the Fender brand name. We are working together on these post with things such as filming the video, and finding reference videos to base our techniques from. Mind Map: We have used the pre-production format of a mind map to generate some base ideas for our audio-visual promo. This means that we can group ideas and gain a certain style that we will use for the video, as well as showing how target audience links to this style. Mood Board: Here I have created a mood board to achieve the style we have selected for our promo. The style presented here responds to both brand ideas, and target audience. Concept/Ideas: We looked for ideas for our ...

 Structure -  there is not much of a narrative order to this advertisement, as it does not have a true meaning or storyline. However, it does show the progression from lack of colour to an extremely bright coloured car, which could act as a metaphor to how it is brightening up his life, making it more exciting etc.  The video starts off with a man stood in a luxurious house, with a large window showing a winter environment with the northern lights also present. This immediately establishes the theme of the video, as a very high class and lavish. The video is also visually comfortable, with low light colours that are not harsh on the eyes. There is then a mid shot of two men, one of which appears to be a servant for the man wearing the suit. This connotes the feeling of class again, as servants are associated with richer people. There is then a close up of the servant accessing a door with a science fiction style eye scanner. This promotes the modern feel of the car, as it...

In this post I am going to compare the Audio Visual Advertisements I have chosen to find the differences in how they are conveyed, and how they are produced towards their own target audiences. Comparisons  -  Purpose, target audience, cinematography, call to action, sounds, style and feel, semiotics and mise en scene.. The chosen advertisements I will be comparing here are COVID-19 Chris Whitty Information Campaign and the Audi RS E-tron Christmas Advertisement. Target Audience -  First and foremost, the COVID-19 advert is aimed at the largest target audience. That is because the advert is aimed at every person in the United Kingdom, as opposed to one specific group. This is because the advertisement was to inform people about COVID-19 and raise awareness across the country of the risks and symptoms of the virus so people can determine whether they are at risk and help with keeping the country safe. This was more aimed towards older people though, as they were more vulner...