Unit 15: Audio visual Promotion

Legal, Ethical and Moral issues are some of the main factors to take into account when creating an advertisement. This is because it develops how an audience will react to your advertisement, and whether it is actually suitable to be streamed on videos. The set of rules that advertisement would need to abide has been set by ASA (Advertising Standards Authority), BBFC (British Board Film Classification), and OFCOM (Office of Communications). ASA - Companies would need to be aware of a set of rules made by the ASA (Advertising Standards Authority) for advertising in the UK. This means that they will need to keep the advertisement inside these rules, meaning that they should make the advertisement suitable for all ages, and it must not offend anybody for any reason. The ASA have set a group of legal, and ethical rules that advertisements would need to stick to. This is created so that advertisements do not use anybody's content without permission, and making any content that could com...

 Location Recce 1 -  Location Recce 2 -  We will be filming most of our Audio Visual Promotion at some of our houses. This means that a location recce is necessary, to make sure that both of these locations are suitable to film in, and possible to get equipment and film, without any hazards. The recce is useful to ensure that the location meets all the needs possible to film the production we are looking to create. This means that it lists whether we have electricity access, the noise levels and sunlight access, so that we do not always need to rely on artificial light. The recce also makes sure that the site has frequent availability. For example, a site to use for filming would rather be available in the day, and as often as possible. Luckily our houses are available at all times, so we will not need to worry about this. Storyboard -  This is the first side of our storyboard. This is useful to us as it gives us a base structure and order of shots. This is where we ...