(P1) Analysis of Specific Audio Visual Promotions
Audi RS e-tron GT - Christmas advert. 'Future is an attitude' (2021) Audi RS e-tron GT - Christmas - 30" - YouTube This advertisement is to sell a product. Audi is a very luxury driven brand. Their products are often considered high class, and they are part of the famous German trio that involves BMW, Audi and Mercedes. This means that immediately the audience will associate the advertisement with class and dignity. This advertisement is immediately associated with class, and uses very minimal colour and dark lighting to make an audience feel calm and content. The overall feeling is initially very high class, and feels aimed towards a richer audience. The camera shots and techniques in this advertisement are very generic, but are majority mid shots to show the environment around the people and the car, and highlight the lifestyle they want the audience to perceive. The costume design is very reminiscent of this, as they use suits of greys and desaturated dark red colours t...